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How to Claim Your Snooth Page

  • 1. Getting started: The first step to updating the information on your Snooth page is to claim your winery or store. This is a very quick process, and you'll be up and running in no time. To begin, you need to create a Snooth account. If you already have a Snooth account, please skip to step 2. To create a Snooth account, navigate to and click the "Sign up" button at the top right corner of the screen. From there, simply follow the sign-up process and proceed to the next step.
  • 2. Signing in to the Partnership Hub: To sign in to the Snooth Partnership Hub, please visit If you are already logged in, then you can move to the next step. If you aren't already signed in, then type in either your username or email address along with your password in the "Get Started" box, then click "Sign in."
  • 3. Adding your page: Once you've signed in, the next step is to claim your page. To begin this process, click on the "Add a Company" link on the main page.
  • 4. Claiming your winery page: From here, enter in the name of your company and select it from the drop-down menu. From there, select how you would like to verify your account and submit it. If your page looks different from the one in the accompanying image, please see the next step. Otherwise, simply click on the link that you receive in the verification email and you're finished, and you'll be able to start editing your page! Please visit the How To Update Your Snooth Page guide to learn more.
  • 5. Claiming your winery page - additional verification: Sometimes when you attempt to claim your winery page, this page will be displayed instead of the page in the previous step. If this happens, please fill out this form with as much information as possible to help us identify you and submit the request. We typically verify accounts on Mondays, Wednesdays, and Fridays. Once you have been verified, you're all set to edit your page! Please visit How To Update Your Snooth Page to learn more.

How to Update Your Snooth Page

  • Claim your page: The first step to updating the information on your Snooth page is to claim your winery or store. To do that, please see "How to Claim Your Page".
  • 1. Updating your company information: Once you have claimed your page, visit The first step to a clean page is to make sure that all of your winery or store information is accurate and up-to-date. To do this, click on the "YOUR ACCOUNT" tab at the top of the screen. From there, click on the name of your company to visit your account page.
  • 2. On your account page, you can do many things including correcting your address, adding contacts for the account, and changing your company type. If your business name, address, city, zip code, website, or public email are incorrect, please email with the name of your company and the correct information so that we can correct it for you. If your company type is a winery, then it's very important to lock down your page. In order to lock down your winery, click the checkbox next to "wine lockdown." This will make sure that any changes you make are not automatically overridden when new pricing information is incorporated into the system.

    If you sell wine directly through your website, even if you are a winery, check off "store" so that pricing information can be incorporated.
  • 3. Visiting your products page: Once all of your company information is accurate, it's time to start adding information to your wine detail pages. To do this, click the "YOUR PRODUCTS" tab at the top of the screen. This screen includes everything you need to start cleaning your page. Here are a few things that you can do:
  • 4. Narrow down the results: What you do first depends on the product that you would like to add information to. Essentially, you need to narrow down the results to what you're looking to change. In the example provided, we searched for "2009" to narrow down the results to only the wines that are in the 2009 vintage. This is the most effective way to search for items because it allows you to get a full snapshot of your wines in a particular vintage. Searching for "2009 Cabernet" would not include wines that are incorrectly labeled as "2009 Cab" for example, so this is the best way to ensure that all of your listings are managed properly.
  • 5. Sort the results: One way to make merging wines easy is to sort the results. If you have fewer than 500 wines in total, then you don't even need to narrow the results by vintage. All you need to do is use the sorting tool. First, use the dropdown to sort results by vintage. Then, increase the number of wines shown per page (I used 500 as an example). This allows you to see all of your products in one list, allowing for easy de-duping.
  • 6. Merge duplicates: You may find that there are duplicates in your listings, especially in recent vintages. You will need to combine like wines from the same vintage before adjusting each wine's information. First, sort or narrow down your results so that you have all of the wines you would like to merge on the same page. Then, click the checkbox to the left of the wines that are the same and click "Merge Duplicates" to the left of the wine. Then, click on the wine that you would like to be the primary wine. All of the details from the other wines will then be merged into that wine, so pick which ever listing you feel has more information.
  • 7. Merge duplicates (continued): You can see from the image that I have merged the "Mondavi Merlot Private Sel" listing into the "Robert Mond Pr Sel Merlot" listing. Both listings had similar amounts of information, so I simply arbitrarily picked one of them to be the master.
  • 8. Edit the wine listing - Part 1: After you've made sure that there is only one version of a particular wine in a particular vintage (in this example, only one version of a 2009 Robert Mondavi Private Selection Merlot), you can begin editing the wine. To start, click on the name of the wine that you would like to edit. You will then be brought to a page with all of the information for your product.

    There are a number of things that you should ensure are updated and accurate on every wine. These things are the name of the wine, the vintage, the type of wine (table wine, dessert wine, etc.), the color of the wine, the release status, the winery name, and the region. The other information, while important to building out a full wine profile, is not as critical.
  • 9. Edit the wine listing - Part 2: When changing the name, make sure that the name of the wine is accurate and that it includes the winery name (Robert Mondavi), the brand or style (Private Selection), and the type of wine (Merlot). The vintage is automatically added, so it isn't necessary to include that in the name.

    The release status is very important, since our search algorithm gives more weight to wines that have either been marked as a current or prior release, since it indicates that the wine has been cleaned, at least partially. A current release is the most recent vintage produced or sold on the winery's website. If it is not the current release, then mark it as a prior release. At the time of this writing, Robert Mondavi's 2009 Private Selection Merlot is the latest vintage to be sold on its site, so it is the current release.

    If a listing simply does not have enough information for it to properly merge into another wine (no vintage on a wine that has historically had vintages displayed for its wines), under "Release Status" select "Bad Listing." This will ensure that it is not displayed alongside the other wines, unless users choose to display it.

    Adding a picture goes a very long way, since many people make purchasing decisions based on a wine label. A high-quality wine label image is the best image to have, but feel free to upload multiple different pictures.
  • 10. Edit the wine listing - Part 3: You can include a lot more information to ensure that users have the best experience possible with the wine listing. For example, you can add to the varietal composition of the wine, include production details, such as how many cases were produced, how long the wine was aged, and even winemaker notes, which go a long way to help users choose what wine is best for them. E-commerce details can also be included, which will allow users to purchase wine directly from your website. You can add pricing information under "E-Commerce Details" and under "Basic Information," in the MSRP field.

    Make sure that, after you've made your changes, you hit one of the "Save" buttons on the page. Each of these buttons saves the entire page, so there's no need to click all of them.

    That's it! You've successfully cleaned a wine page, and the information will update on within 24 hours.
  • 11. Adding a wine: If a wine isn't listed on the site, you can add it by going to Add as much information as possible on this page, and then visit the wine's page on the hub to add additional information, such as pricing information.
  • 12. Managing unverified listings - Overview: After you have locked down your winery page, you will notice that, in the "YOUR PRODUCTS" tab, there will be a number after "Unverified Listings." This means that more pricing information has come in since you locked down your page, and we would like to incorporate it into your existing listings. To get to the page to merge in the new pricing information, simply click the "Unverified Listings" button underneath the "YOUR PRODUCTS" dropdown.
  • 13. Managing unverified listings - How Part 1: There are many ways to merge in wines. The fastest way is by filtering to narrow down the wines that you would like to merge. In the example provided, I searched for "Merlot" to try to merge the "Robert Mondavi Winery Merlot 2008" into an existing listing. As you can see, there are two pages for that wine. When I saw this, I went through the same process that I did when merging wines earlier: I picked one active wine that seemed to have more information and merged the other wines into that.
  • 14. Managing unverified listings - How Part 2: In this screenshot, you can see that I have merged both of the wines into the listing that included the region (Napa). If there were no existing Merlot listings, then I would have clicked on "(+) Add Wine" to add it into our database. Alternatively, if there wasn't enough information to classify it (for example, if it said "Robert Mondavi Reserve 2008," without a varietal), I would have marked it as a bad listing by clicking "(-) Bad Listing".

    Once you make a few changes, be sure to commit those changes by clicking the "Commit Changes" button that appears at the bottom of the screen. We recommend committing changes after a dozen or fewer changes, just to make sure that you save your work.

    That's it! Once you've merged the listings, their pricing information will be incorporated into existing pages. Alternatively, if you've added a wine, you can start editing the wine in the partnership hub.
  • 15. Advanced - Data files: If you have many products, you may find that it's easier to create a data file to manage your products automatically. This feature is especially helpful for a store, which may have thousands of constantly changing prices. To visit the data file page, click "Your Data Files" under the "YOUR PRODUCTS" dropdown. From there, you can add a data file using either an XML or CSV file. When using these feeds, if you upload a feed from a file on your computer, then it will update the information once. However, if you upload the feed from a URL online, our system will automatically update the data file whenever that page changes, allowing for up-to-date pricing. For more information about data files, please visit

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